Unicel Commercial

So this is a project that i've been working on for about a month now... It finally aired so I can share it with the world. This is a commercial promoting an upcoming back to school campaign for Unicel. The creative director wanted to keep the look consistant with the print & web materials. Certain elements, such as the unicorn and thunderbird I used from the print campaign, but the beginning classroom scene I came up with from the initial script. We were pretty excited about this project since it was our first in-house production. The creative director and writer came up with the story, I storyboarded and animated everything and the music was composed by one of our producers and myself. Click on the image to check it out!